L'Oreal Paris Excellence Cool Creme Permanent Hair Colour 4.11 Ultra Ash Brown

Excellence Cool Crème range with its Triple Care Colour Routine, now with Hyaluronic Acid.
Cares for your colour. Cares for your scalp. Cares for your hair.
The ultimate salon like quality ash shades in a cool undertone. Features Anti-Brass Purple Technology Hair Care (shampoo / conditioner) formulated specifically to be used after your Excellence Cool Crème, to reveal radiant colour that stays cool over time

How it works:
1. Protective Cool Colouring Cream: Enriched with Pro-Keratin. Protects the hair as it colours. Rich, long-lasting, cool colour.
2. Gentle pH Post-Colour Purple Shampoo. Delicately cleanses the scalp and hair of excess residue. Smooths the hair and reveals a radiant colour.
3. Anti-Brass Purple Mask. Week after week, it neutralises the unwanted yellow and orange tones thanks to unique technology of purple dyes.

The result?
100% Grey Coverage with lasting anti-brass results*

*If the 60ml conditioner is applied after 2 and 4 weeks

Excellence Cool Crème range with its Triple Care Colour Routine, now with Hyaluronic Acid. Cares for your colour. Cares for your scalp. Cares for your hair. The ultimate salon like quality ash shades in a cool undertone. Features Anti-Brass Purple Technology Hair Care (shampoo / conditioner) formulated specifically to be used after your Excellence Cool Crème, to reveal radiant colour that stays cool over time*. How it works: 1) Protective Cool Colouring Cream: Enriched with caring ingredients, it protects and nourishes the hair during the hair dyeing process, for a long lasting rich colour result. 2) Caring Post-Colour Purple Shampoo: Infused with hyaluronic acid, this hair shampoo hydrates and delicately cleanses the scalp and hair of excess residue to reveal a beautiful natural colour. 3) Anti-Brass Purple Mask: Enriched with Hyaluronic Acid and Purple Technology, it neutralises the unwanted yellow tones thanks to unique technology of purple dyes. New hair care ritual enriched with Hyaluronic Acid: Potent hydration-attracting molecule, naturally present in the body, with the power to retain 1000 times its weight in water. For 10x more moisture and richer colour. For visibly better hair quality than before colouring.*If the 60ml conditioner is applied after 2 and 4 weeks

Size: 1 Unit

Fragrance: N/A

KEY FEATURES

• Features anti-brass purple technology for radiant long lasting anti-brass colour that starts cool and stays cool (*if the 60ml conditioner is applied after 2 and 4weeks).
• The anti-brass care routine helps to neutralize unwanted warm tones for a colour that starts cool and stays cools for up to 4weeks (*if the 60ml conditioner is applied after 2 and 4weeks).
• Triple Care Colour Routine is gentle on scalp and hair, protecting during and after colouring.
• 100% Grey Coverage.
• Available in 6 Anti-Brass Cool Shades.

1271548 H - COLOURING CREAM: AQUA / WATER • CETEARYL ALCOHOL • AMMONIUM HYDROXIDE • CETEARETH-25 • COCAMIDE MEA • STEARIC ACID • PALMITIC ACID • PROPYLENE GLYCOL • m-AMINOPHENOL • 2-AMINO-3-HYDROXYPYRIDINE • ASCORBIC ACID • SODIUM SULFITE • SODIUM HYDROXIDE • HYDROXYBENZOMORPHOLINE • SODIUM LAURYL SULFATE • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • THIOGLYCERIN • TOLUENE-2,5-DIAMINE • POLYQUATERNIUM-6 • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • ISOPROPYL MYRISTATE • MYRISTIC ACID • CETRIMONIUM CHLORIDE • TETRASODIUM EDTA • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE. (F.I.L. Z70028414/1).

1210216 - DEVELOPER: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM LAURYL SULFATE • SODIUM BENZOATE • ETIDRONIC ACID • CITRIC ACID • TETRASODIUM EDTA. (F.I.L. B222323/2).

1247267 E - GENTLE PH SHAMPOO: AQUA / WATER • SODIUM LAURETH SULFATE • GLYCOL DISTEARATE • SODIUM CHLORIDE • COCAMIDOPROPYL BETAINE • DIMETHICONE • CI 17200 / RED 33 • CI 42090 / BLUE 1 • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • COCAMIDE MEA • COCO-BETAINE • SODIUM BENZOATE • SODIUM HYDROXIDE • SODIUM HYALURONATE • STEARETH-6 • PHENOXYETHANOL • ACETIC ACID • PEG-100 STEARATE • TRIDECETH-10 • TRIDECETH-3 • SALICYLIC ACID • FUMARIC ACID • LINALOOL • BENZYL ALCOHOL • AMODIMETHICONE • ISOEUGENOL • CARBOMER • CITRIC ACID • HEXYLENE GLYCOL • HEXYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. Z70037772/1).

1279177 - NOURISHING MASK: AQUA / WATER • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • CI 60730 / ACID VIOLET 43 • SODIUM HYALURONATE • PHENOXYETHANOL • TRIDECETH-6 • BENZOIC ACID • LINALOOL • BENZYL ALCOHOL • ISOPROPYL ALCOHOL • ISOEUGENOL • POTASSIUM HYDROXIDE • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. Z70030379/1).

Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

1) Add the colouring cream to the developer and shake well to mix.
2) Apply the mix to your hair, starting from the roots then throughout the lengths and ends. Leave in hair for 30 mins.
3) Rinse your hair until the water runs clear. Use the Gentle pH Purple Shampoo to remove any excess residue.
4) Apply a small amount of the Anti-Brass Purple Mask. Leave in for 3 mins then rinse your hair. Use the mask once a week until your next colour for a lasting anti-brass result (*if the 60ml conditioner is applied after 2 and 4weeks).