Cookies, Pixels and other Tracking Technologies Privacy Notice
When you visit www.chemistwarehouse.com.au and www.ultrabeauty.com.au (our ‘Websites’), ePharmacy Group Pty Ltd (ePharmacy, we, us, our) use tracking technologies such as cookies, pixels and tags (collectively ‘cookies’ unless otherwise noted) to improve and tailor your online experience.
References to ‘personal information’ under this Privacy Notice have the meaning given to this term under the Privacy Act 1988 (Cth) (‘Privacy Act’).
What are cookies?
Cookies are small files containing certain information that are stored on your device. Cookies are served either by ePharmacy referred to as “first party cookies” – or by third parties providing services to ePharmacy, such cookies are referred to as “third party cookies”.
Some cookies are necessary to provide certain functionalities on a website, for example, to utilise a websites “search” functionality. Cookies also enable the respective issuer ePharmacy or a third party to recognise that the website was previously called up by a certain end device, allowing the identification of returning visitors (or their end devices) and gathering information about their usage of the website.
What are tracking pixels?
A tracking pixel is a piece of code generated by a third-party provider that can be placed on an organisation’s website to collect information about a user’s activity. There are different types of tracking pixels which can be used for different purposes. For example, pixels can be used to analyse website traffic (such as which pages are visited, time spent on a page and user demographics), target advertisements to individual users on third-party platforms, and measure the success of advertising campaigns.
Types of tracking technologies
Tracking technologies are grouped the following categories:
Strictly Necessary
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
Analytics
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
Functional
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Marketing
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites and social media platforms. If you do not allow these cookies, you will experience less targeted advertising.
What personal information do we collect and hold?
The personal information that we may collect and hold about you through cookies when you visit or interact with one of our Websites will depend on how you manage your consent preferences by opting-in or opting-out of different categories of cookies.
We list below the types of personal information that we may collect and hold.
Preference information. For example, your consent preferences for different types of cookies.
Interaction and behavioural information. For example:
Pages viewed and browsing behaviour on our website.
How you navigate through our Websites and interact with our webpages, including search terms and fields completed in forms.
Digital information. For example, the date and time of your visits to our webpages, geographic location information, information about the device you use to visit our website (such as your tablet or mobile device) including device identifier, browser type and operating system, session identifier, user identifier, logged-in status, IP address you are using, and geolocation where you provide permission in your device settings.
Why we collect and hold your personal information
We may collect and hold your personal information using cookies to improve and tailor your online experience, including for the purposes listed below.
Increase the functionality and efficiency of our Websites
Analyse how you use our Websites so we can improve them
Tailor the content and information that we provide to you
Provide you with targeted advertisements on our Websites or third-party websites and platforms
Manage your consent preferences.
Who we disclose your personal information to, and why
We may share your information with digital advertising platforms, advertising partners, social media platforms, tracking technology providers and service providers to increase the functionality and efficiency of our Websites, analyse how you use our Websites so we can improve it, tailor the content and information that we provide to you, provide you with targeted advertisements on our Websites or third-party websites and platforms, and manage your consent preferences.
You can review cookie details via the ‘Cookie Settings’ link in the footer.
Overseas disclosure of personal information
We may share your personal information outside Australia to some of the recipients and for the purposes noted above (see ‘Who we disclose your personal information to, and why’), including our contracted service providers operating overseas, including but not limited to the United States, Singapore, Malaysia, the European Union, and the United Kingdom.
What control do I have over tracking technologies?
You can manage your consent preferences via the 'Cookie Settings' link in the footer.
Users can also control which devices and sites allow cookies to be used. For example, depending on your device, you may be able to disable certain third-party cookies in your browser settings. If users disable these cookies, websites visited may have limited or impaired functionality.
Users can similarly control tailored advertising facilitated by cookies by changing settings on the digital platforms that you receive targeted marketing. For example, you can disable or manage your preferences for advertising on platforms you use, such as Facebook or Google in your account setting.
It’s important to be aware that you may need to opt across each personal device, browser and platform utilised. Opting out may not remove all advertising, but rather the ads you see may no longer reflect your interests.
Further information is available on cookies and how to further manage your preferences. See the following supportive links:
This Privacy Notice should be read together with our Privacy Policy which contains information about how we handle your personal information, including how you may request access to, or correction of, the personal information about you that we hold. It also contains information about how you may make a complaint about the way we’ve managed your personal information and how to contact us.
This Privacy Notice was published on: 3 June 2025.
Other ways to get in touch
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