January 2025

Redken Acidic Bonding Concentrate 24/7 Serum 100ml

Product ID: 2733267

$59.99

$11.01 Off RRP

Don't Pay RRP $71.00

Combat daily damage overnight with our 1st bonding serum for 24/7 repair. BEST FOR:

Processed, damaged hair

Suitable for color-treated hair? BENEFITS\

Strengthens hair and repairs daily damage overnight

Reduces frizz by 72% after just 8 hours of use

92% of users agree that their hair looks and feels healthy after 24 hours

Helps maintain color-treated hair and protect from damage caused by heat styling, environmental stressors, and daily wear and tear

Scented with a calming lavender fragrance for a relaxing overnight hair treatment experience                                                                                            

Delivers 9x stronger hair, 3x more hydration, and 89% less breakage. Instrumental test after application of the serum vs untreated hair. Consumer self-assessment, 60 subjects, after 1 use. System of ABC shampoo, conditioner, and serum vs non-conditioning shampoo

Redken's Acidic Bonding Concentrate 24/7 Night & Day Serum is a revolutionary bonding serum that repairs and strengthens processed, damaged hair. This hair treatment works 24/7 to nourish and revitalize your hair. Acidic Bonding Concentrate Serum is beauty sleep for your hair no matter how late you're working! Carry 24/7 Serum in your handbag and apply on-the-go to dry hair or before bed for an overnight treatment.

AQUA / WATER / EAU • ISOPROPYL MYRISTATE • DIMETHICONE • TRIETHANOLAMINE • AMODIMETHICONE • PHENOXYETHANOL • SQUALANE • PARFUM / FRAGRANCE • CARBOMER • POLYQUATERNIUM-4 • POTATO STARCH MODIFIED • HYDROXYPROPYL GUAR • CITRIC ACID • BEHENTRIMONIUM CHLORIDE • SODIUM POLYGLUTAMATE • COCO-BETAINE • TRIDECETH-6 • ISOPROPYL ALCOHOL • SODIUM CHLORIDE • CETRIMONIUM CHLORIDE • LIMONENE • LINALOOL • GERANIOL • CITRONELLOL • COUMARIN • ALPHA-ISOMETHYL IONONE

1. Wash hair with Acidic Bonding Concentrate Shampoo & Conditioner or 5-Min Mask for a deep condition.

2. Apply a quarter-sized amount of ABC 24/7 Night & Day Serum to clean, dry or damp hair. Apply more as needed & desired. Do not rinse.

Night Use: Apply generously mid-lengths to ends for overnight bond repair & hydration.

Day Use: Apply as needed for instant frizz reduction, conditioning & shine."